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Elaine Pu

Whether you want to deepen your understanding of loyalty management or find innovative ways to engage your customers, our resources are designed to propel your business forward.

A repeat customer at a coffee shop using a loyalty program

Loyalty Programs

Loyalty vs. Discounts: Which One Actually Drives Repeat Business?

Someone using a digital loyalty program on their mobile wallet in a store

Loyalty Programs

4 Reasons Your Business Needs a Digital Loyalty Program

Somebody checking their email from their loyalty program

Loyalty Programs

Subject Line Secrets: 5 Formulas for Higher Loyalty Email Open Rates

People strategizing about starting a loyalty program discussing some barriers

Loyalty Programs

The 5 Biggest Myths About Running a Loyalty Program

Loyalty program personas as Modern Family characters

Loyalty Programs

Which Modern Family Character Is Your Loyalty Program Member? (5 Buyer Personas Explained)

A woman on her phone looking at an automated email offer from a loyalty program

Loyalty Programs

How to Drive Repeat Business with Automated Offers

Man shopping for Mother's Day gift cards

Gift Card Programs

5 Reasons Why Every Business Should Offer Gift Cards This Mother’s Day

Laptop drafting a loyalty program email campaign opened with a notepad that lists 7 things to QA

Loyalty Programs

Your Loyalty Email Checklist: 7 Things to QA Before You Hit 'Send'

A family at a coffee shop on a bonus point redemption event using their loyalty program

Loyalty Programs

What are Bonus Redemption Events and When to Use Them

Cashier talking to customer about loyalty program.

Loyalty Programs

Why Frontline Training Matters For Loyalty Program Success

Friends characters as gift card buyer personas

Gift Card Programs

Which Friends Character Is Your Gift Card Customer? (6 Buyer Personas Explained)

Cashier talking to customer about loyalty program

Loyalty Programs

Best Practices for Frontline Loyalty Training (Including Scripts for Your Team)

Cashier talking to a customer about a loyalty program

Loyalty Programs

Turning Employees into Loyalty Ambassadors: A Practical Guide

Someone using a loyalty program card at checkout

Loyalty Programs

5 Reasons Loyalty Programs Fail (and How to Avoid These Pitfalls)

Two customers shopping using loyalty program discounts

Loyalty Programs

Emotional Loyalty vs. Transactional Loyalty: Which One Drives Long-Term Growth and How to Get it Right

A wellness spa trying to promote their DataCandy loyalty program

Loyalty Programs

How to Promote Your Wellness Spa Loyalty Program

An office meeting room brainstorming loyalty program considerations before launching

Loyalty Programs

6 Considerations When Starting a Loyalty Program

Fitness gym launching a loyalty program

Loyalty Programs

How to Promote Your Fitness Studio Loyalty Program

Birthday Freebies with a loyalty program

Loyalty Programs

Your Birthday Campaign: The Automated Email That Drives the Most Revenue

New loyalty program launch announcement in store

Loyalty Programs

How to Announce a New Loyalty Program (And Drive Sign-Ups!)

Cafe offering a bundle deal through their loyalty program.

Loyalty Programs

How to Drive Higher Customer Spend with Your Loyalty Program

man working at cash register

Growing Your Business

What is DataCandy’s Social Rewards Feature and How Does It Benefit My Retail Business

A customer scanning their loyalty program card at checkout

Loyalty Programs

A Step-by-Step Guide on How to Use Loyalty Program Analytics to Drive Customer Engagement

Marketers discussing how to grow their business with DataCandy loyalty tools

Growing Your Business

Unpacking the Secrets to Real Business Growth with DataCandy

Friends shopping using referral loyalty programs

Loyalty Programs

How to Turn Customers into Brand Advocates with Refer‑a‑Friend Loyalty

People celebrating birthday with loyalty program birthday freebies

Loyalty Programs

The Ultimate Guide to Birthday Freebies in Canada

Someone celebrating their birthday with loyalty program birthday rewards

Loyalty Programs

Birthday Rewards: Your Secret Weapon for Increasing Customer Loyalty and Sales

Franchisees brainstorming how to market their loyalty program

Loyalty Programs

How to Get Your Franchisees on Board with Marketing Your Loyalty Program

People shopping at a grocery store with a SKU-based loyalty promotion

Loyalty Programs

3 Examples of SKU-Based Loyalty Program Promotions That Actually Worked

Barista making a coffee for a SKU-based loyalty promotion

Loyalty Programs

What Is SKU-Based Loyalty and Why It Matters for Personalized Marketing

Barista at coffee shop that uses a loyalty program

Loyalty Programs

7 Loyalty Program Ideas For Coffee Shops

People browsing a thrift store to use loyalty program promotions

Loyalty Programs

6 Proven Loyalty Perks Your Thrift Shoppers Will Love

People having food and drinks on a patio in the summer using a restaurant loyalty program

Loyalty Programs

From Patio Season to Pickup Season: How to Stay Top of Mind After Summer Ends

Local tourists browsing through stores and using loyalty program software

Loyalty Programs

From Tourist Season to Data Season: Why Your Summer Guests Hold the Keys to Year-Round Growth

People eating at a local restaurant in the summer

Loyalty Programs

Local Love: How to Turn Neighbourhood Explorers Into Loyal Advocates

People enjoying a summer drink using loyalty program campaign

Loyalty Programs

5 Examples of Summer Campaigns to Boost Loyalty (Plus Tips to Bring Them to Life)

Loyalty Programs

7 Ways to Promote Your Retail Loyalty Program

Someone looking at a recent review for a business

Why Fresh Reviews Still Matter (Even If You Have Hundreds Already)

Owner of a small business coffee shop marketing their loyalty program.

Loyalty Programs

6 Ways to Promote Your Small Business Loyalty Program

Loyalty Programs

7 Tactics to Promote Your Restaurant Loyalty Program

Loyalty Programs

4 Loyalty Program Analytics You Need To Know (And How to Improve Them)

Women taking picture of food at restaurant as user generated content

Loyalty Programs

5 Ways to Boost UGC (With a Little Help from Your Loyalty Program)

Woman making user generated content at restaurant

Loyalty Programs

Why User Generated Content Works (And The Stats to Prove It)

Loyalty Programs

5 Reasons Why Customers Abandon Loyalty Programs (And Tips to Keep Your Customers Engaged)

A workspace featuring a laptop analyzing customer loyalty program metrics and data.

Loyalty Programs

6 Ways to Measure The Success of Your Loyalty Program

Gift Card Programs

Gift Card Programs for Small Businesses: The Complete Canadian Guide