DataCandy Blog

Why Customers Prefer Simple Rewards (And What It Means for Your Program)

meissa@paystone.com (Muhamad Eissa) — Tue, 26 May 2026 14:00:00 GMT

Most loyalty programs are more complicated than they need to be. Seven tiers. Multiple point currencies. Blackout dates. Redemption portals that require three steps just to check a balance. The brands behind these programs usually built them with good intentions, as in they wanted to feel generous, sophisticated, differentiated. But customers on the other end often experience something different: confusion, friction, and eventually, disengagement.

Loyalty vs. Discounts: Which One Actually Drives Repeat Business?

Elaine Pu — Mon, 25 May 2026 12:00:01 GMT

Not all repeat business is created equal. Some customers come back because you gave them a deal. Others come back because they didn’t consider any other option.

Points vs. Punch Cards: Which Loyalty Model Works Best?

meissa@paystone.com (Muhamad Eissa) — Mon, 18 May 2026 14:00:00 GMT

If you've decided to launch a loyalty program, you've probably hit this question fast: points system or punch card? Both are everywhere and both seem to work. However, nobody seems to agree on which one is better.

4 Reasons Your Business Needs a Digital Loyalty Program

Elaine Pu — Mon, 11 May 2026 12:30:00 GMT

If you’re still solely depending on physical punch cards or traditional loyalty cards, it may be time to rethink your approach.

Subject Line Secrets: 5 Formulas for Higher Loyalty Email Open Rates

Elaine Pu — Tue, 05 May 2026 12:00:01 GMT

Before customers read your email, they make a split-second decision based on one thing: the subject line.

The 5 Biggest Myths About Running a Loyalty Program

Elaine Pu — Thu, 30 Apr 2026 12:00:01 GMT

If you’ve ever considered launching a loyalty program, chances are you’ve run into a few objections from your leadership team, your finance department or even yourself. Objections such as “loyalty programs are so expensive”, “they’re hard to manage”, and “that’s something for big brands, not us.” These assumptions stop many businesses from reaping the benefits that a loyalty program could have brought to their company.

Which Modern Family Character Is Your Loyalty Program Member? (5 Buyer Personas Explained)

Elaine Pu — Fri, 24 Apr 2026 12:00:01 GMT

Think of your loyalty program like a Modern Family episode: every character has their own quirks, habits, and ways of getting what they want.

How to Drive Repeat Business with Automated Offers

Elaine Pu — Fri, 17 Apr 2026 12:00:00 GMT

Getting new customers in the door takes time, effort, and budget. Once you have them, it’s just as important to keep them coming back.

5 Reasons Why Every Business Should Offer Gift Cards This Mother’s Day

Elaine Pu — Mon, 13 Apr 2026 12:30:00 GMT

The biggest gift card sales opportunity typically happens during the winter holidays. But many businesses overlook the second major surge that occurs in May and June, driven by Mother’s Day and graduation season.

5 Loyalty Personas Your Program Needs to Speak To (The Bridgerton Edition)

Pranami Thakor — Fri, 10 Apr 2026 18:49:39 GMT

Much like Lady Whistledown’s society papers, a successful loyalty program must resonate with customers who have different needs and motivations.